6 x
Visits
Distinct (new) touchpoints
The average (new)retail consumer in EU has 6 distinct omnichannel touchpoints with a brand from awarenss to conversion.
36%
Revenue
Total online fashion revenue
Did you know: 35.6 % of total fashion retail revenue was generated via e-commerce in 2024 - and growing in '25.
+40%
Conversion
Return visitors convert better
Sites succeeding in a high share of returning visitors see 40 % lift in overall conversion rate compared to new traffic.
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